Top 5 Social Apps Performance in El Salvador: Q2 2025

In the second quarter of 2025, the top social apps in El Salvador showed varied performance trends in terms of downloads, revenue, and active users. Here’s a closer look at the data, sourced from Sensor Tower.

TikTok - Videos, Shop & LIVE from TikTok Pte. Ltd. experienced relatively stable weekly revenue, fluctuating around $44K to $46K, peaking at $48.7K in late June. Downloads varied, with a peak of approximately 44.3K mid-April, while weekly active users remained consistently high, slightly declining from 2.2M to 2.15M.

Facebook by Meta Platforms, Inc. saw modest weekly revenue, ranging from $1.1K to $1.7K. Downloads peaked at 29.5K in mid-May. Active users remained robust, slightly decreasing from 3.4M to 3.38M by the end of the quarter.

Instagram also from Meta, had steady revenue, peaking at $1.9K in April. Downloads showed a mild decline, starting at 22.9K in mid-April and ending at 18.8K. Weekly active users were stable, with a slight decrease from 2.33M to 2.31M.

Threads, another offering from Instagram, did not generate revenue in this period. Downloads showed a downward trend, from 13.3K at the start of April to 8.8K by the end of June. Active users also decreased from 157.9K to 145.6K.

Widgetable: Besties & Couples, developed by Happeny Technology Pte. Ltd., had minimal revenue, peaking at $169 in late April. Downloads were initially low but spiked to 3.5K mid-June. Active users increased from 27.8K to 34.1K by late June.

For a deeper dive into these trends, more insights can be found at Sensor Tower.